Launching a Curated Pool Party Event
From Concept to Sold-Out Success with Influencer Engagement
In our collaboration with It’s My Girl Time, we created a curated, community-driven pool party that celebrated girl influencers and built a foundation for future sponsorships. Our mission was to design an immersive event that brought attendees together, showcased their skills, amplified brand visibility, and generated assets for promotion.
Chicago
The Challenge
It’s My Girl Time needed a proof-of-concept event to validate the brand, engage attendees, and attract sponsorships.
Limited Capacity, High Interest
The event could only host 30 people but demand was high, with 200 people signing up
Curated Experience & Influencer Engagement
The event had to be intentional and fun while uniting girl influencers and maximizing visibility
Marketing & Ticketing Strategy
Required an organized ticketing system and a marketing plan to manage high demand and secure influencer participation
Visual Assets & Storytelling
Photography and graphics were needed to document the event and create content for future promotion
The Solution
We developed a full event strategy, from branding to execution, ensuring a seamless and engaging experience for attendees and partners alike
Event Planning & Ticketing
Set up a ticketing system to manage high demand and curated the pool party experience for a small, intimate group
Influencer Activation
Coordinated IG influencers to create concept posts, participate in the event, and amplify reach
Marketing & Promotion
Built a marketing strategy to handle oversubscription, drive awareness, and highlight attendees’ skills
Photography & Recap Assets
Captured high-quality photos and recap materials to support future sponsorships and promotion
The Results
The proof-of-concept event successfully established It’s My Girl Time as a compelling brand with strong growth potential
Sold-Out & Oversubscribed
30-person event reached full capacity, with 200 people signing up, demonstrating strong demand
Sponsorships Secured
Event assets helped secure partnerships and build credibility for future events
Influencer & Engagement
Girl influencers and attendees generated buzz on IG, creating excitement and fostering community loyalty
Brand Recognition
The event drew attention from major brands, including outreach from LaCroix, highlighting market interest