Building a Community Music Festival
From Grassroots to Sold-Out Success with Standout Branding
In our collaboration with Porch Fest STL, we set out to transform a small, neighborhood-run music festival into a celebrated, sold-out community event.
St. Louis
The Challenge
Porch Fest STL started as a small, student-run festival in Skinker DeBaliviere. Despite strong community support, it lacked professional branding and marketing to grow attendance, attract partners, and clearly communicate the event experience.
Limited Branding & Visual Identity
No consistent logo, visual style, or promotional materials to convey the festival’s personality
Disorganized Marketing Assets
Inconsistent website, social media, and flyers made attracting attendees and partners difficult
Small Budget, High Ambition
Needed a professional look that stood out while staying within tight financial limits
Scaling Community Engagement
Marketing and branding needed to strengthen community partnerships and encourage repeat attendance
Before
After
The Solution
We developed a full branding and promotional strategy to elevate Porch Fest STL and turn it into a professional, cohesive, and community-driven event
Brand Identity & Visual Design
Created a logo, visual identity, and standout graphics for flyers, social media, and schedules
Website & Content Strategy
Advised on website content, social media, and promotional materials
Photography & Storytelling
Captured imagery showcasing local performers, community, and the festival experience
Community Partnerships
Built assets to secure annual partnerships while highlighting resident-led involvement
The Results
The campaign positioned Porch Fest STL as a highly anticipated annual community festival and strengthened its local impact
Sold-Out Community Event
The festival grew from a small, grassroots gathering to a sold-out event with full attendance across the neighborhood
Consistent Branding & Marketing
Strong visual identity and cohesive promotional materials created a professional, recognizable look for all festival assets
Partnerships Secured
Annual partnerships with local organizations and sponsors were established, ensuring long-term sustainability
Happy Attendees & Community Impact
The festival continues to delight residents and visitors while inspiring other neighborhoods nationwide to launch similar events