Building a Music Community
From Unknown Stages to Sold-Out Sofar Sounds Shows
In our collaboration with Sofar Sounds, we built St. Louis’s presence from the ground up. Our mission was to create intimate, unforgettable music experiences by curating talent, managing events, and cultivating a loyal community of fans.
St. Louis
The Challenge
Sofar Sounds sought to expand into St. Louis but needed strong local management to build awareness, curate talent, secure venues, and engage the community
Talent Sourcing & Interviews
Auditioned and selected performers, giving many their first stage
Event Management
Coordinated logistics, schedules, and day-of operations to ensure smooth shows
Venue Scouting
Secured unique spaces that enhanced Sofar’s intimate concert vibe
Community Engagement
Designed posters, managed social media, and promoted events to build awareness
Before
After
Before
After
Before
After
Before
After
The Solution
We developed a streamlined process to source talent, manage logistics, and grow Sofar Sounds’ STL chapter into a trusted music experience
Talent Sourcing & Interviews
Auditioned and selected performers, giving many their first stage
Event Management
Coordinated logistics, schedules, and day-of operations to ensure smooth shows
Venue Scouting
Secured unique spaces that enhanced Sofar’s intimate concert vibe
Community Engagement
Designed posters, managed social media, and promoted events to build awareness
The Results
Sofar Sounds STL quickly became a staple of the city’s music scene, known for sold-out events and unforgettable experiences
Sold-Out Events
Consistent turnouts, creating buzz and repeat attendance
Happy Audiences
Attendees enjoyed intimate concerts that felt personal and unique
Artist Growth
Musicians gained visibility, with some going on to achieve national recognition
Community Impact
Built a loyal following that strengthened Sofar’s brand in STL